What is web accessibility?
Web accessibility is the inclusive practice of making websites and their digital properties accessible to people with disabilities. The ADA requires that websites be accessible, as they are considered places of public accommodation.
What are the benefits of an accessible website?
1. Mitigate Legal Risk: In 2021, the number of web-related lawsuits in the U.S. saw a 320% increase over the past eight years; the average settlement costs around $30,000. An accessible website could save you time and money that would be spent settling a potential lawsuit.
2. Optimize your website’s reach: Make your website accessible to 15% of the population who are an underserved and loyal group of consumers. Doing so helps you reduce bounce rates and maximizes your site’s reach with enhanced search visibility.
3. It’s the right thing to do: The Diversity, Equity, and Inclusion social movement is growing exponentially. Accessibility is a human right, and brands that prioritize it send a clear, positive message that they care about all members of their communities.
4. Receive tax incentives: There is up to a $5,000 tax credit available to business owners who invest in accessibility.