Tiktok Audience targeting
TikTok is a new, popular social media platform for creating short-form mobile videos. Since its 2016 launch, it has quickly become one of the most downloaded apps in the world, with 2 billion downloads and 84 million monthly active users as of May 2020. TikTok Marketing will help your business!
- Gen Z/Millenial audience
- Average user spends 71 minutes a day on the app
- Higher engagement versus other social platforms
- Sound ON by default for videos
Audience TargetingAdvertisers can target their audience based on 50 interest categories and subcategories, as well as:
Demographic Targeting– Age, gender, and location (by state or nation only)
Language– Match language to location targeting or keep language broad with the ‘No Limit’ option
Device Targeting– Operating system, carrier provider, connection type, or keep device targeting broad
Video Ad Specifications
In-feed ads, which appear in TikTok users’ ‘For You’ feed, include a video creative, a display image, brand/app name, and an ad description. News feed ads, which are displayed in news feed apps such as BuzzVideo and others, include all of the same elements except for the display image.
Vigo and Helo are other connected apps with similar content and posting rules.
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