PROMOTIONAL PRODUCTS

Promotional products, also known as swag, merch, or freebies, are items branded with a company logo or slogan and distributed to promote a brand, corporate identity, or event. They’re a versatile marketing tool used in various contexts, from trade shows and conferences to employee appreciation and customer giveaways.

Types of promotional products:

The variety is vast, encompassing almost anything imaginable! Some popular categories include:

• Apparel: T-shirts, hats, bags, jackets, etc.
• Drinkware: Mugs, water bottles, tumblers, etc.
• Tech accessories: Phone cases, chargers, power banks, etc.
• Writing instruments: Pens, pencils, notebooks, etc.
• Desk accessories: Stress balls, calendars, mousepads, etc.
• Candy and food: Mints, cookies, snacks, etc.
• Eco-friendly items: Reusable bags, water bottles, straws, etc.
• Customizable items: Almost anything can be customized with a logo or message!

Benefits of using promotional products:

• Brand awareness: They keep your brand name and logo in front of people, increasing brand recognition and recall.
• Positive brand association: When people use and enjoy your promotional products, they form positive associations with your brand.
• Lead generation: They can be used to capture leads at trade shows or other events.
• Customer loyalty: They can be used to thank customers for their business and build loyalty.
• Employee morale: They can be used to boost employee morale and create a sense of community.
• Cost-effective marketing: They can be a relatively inexpensive way to reach a large audience.

Things to consider when choosing promotional products:

• Target audience: Who are you trying to reach? What are their interests and needs?
• Budget: How much are you willing to spend?
• Brand message: What message do you want to convey?
• Usability: Will people actually use the product?
• Quality: Is the product well-made and durable?
• Compliance: Are there any legal or ethical considerations?