A connected TV (CTV) is any television or device that allows you to connect to the Internet and stream video content, such as Amazon Fire and Apple TV, as well as gaming consoles like PlayStation and Xbox. CTV is anything that allows your TV to access video content through the public Internet, as opposed to traditional cable. CTV’s can stream OTT content through applications like Netflix or Hulu.

Content providers, such as Hulu, Netflix, and Sling TV, that allow people the ability to watch content without going through a cable provider OTT devices include Smart TVs, Sling TV, Apple TV, Chromecast, Amazon Fire, Roku, and Xbox.