By reaching out to media, traditional and non-traditional sources for best media buys based on budget to include value-added. We will use our “buying power” during the negotiation phase. Value-added may include but not limited to script writing, TV shoots, voice talent, radio ads and celebrity spokesperson(s) at “no charge”. Next phase finalizes art, scripts, concepts, and media buy and placement including value-added. Translate if necessary with a quality check. Prepare and submit a media spreadsheet.