We are tsb
“Alone we can do so little, together we can do so much.”
– Helen Keller
The social being’s Mission
Founded in 2011 by the owner and President Veronica Morales, The Social Being LLC is a certified Small, Emerging, Woman-Owned, and Minority Owned full-service marketing firm headquartered in San Antonio, Texas. With over 23 years of experience in a multitude of marketing and communication disciplines, we specialize in branding, marketing, and advertising; traditional, and digital marketing, including social media marketing and search engine marketing; market research and assessment; and strategic planning, outreach, public information, and communication.
Our forte is conceptual development, innovative creation of assets, and effective implementation of original, compelling, and inclusive content designed to engage target audiences and convert engagement into action that will ensure a client’s ROI. Whether providing a service, selling a product, sharing information, or building a community, TSB helps identify goals and strategizes a plan to digitally transform brands. With a host of awards and honors, TSB is recognized as one of San Antonio’s top 25 advertising agencies, and top 10 social media agencies.
Although TSB is headquartered in San Antonio, through the use of video conferencing, we are able to service numerous clients nationwide. Within the TSB network, Veronica ensures that every client is getting the attention to detail they deserve from our team of highly skilled, talented local individuals.
TSB Team
Veronica Morales, CTA
President & Project Manager
Veronica received a Bachelor of Arts in Communications from the University of Texas at San Antonio. She is currently President and Founder of The Social Being LLC and is a Certified Tourism Ambassador for Visit San Antonio.
Veronica is an energetic, results-driven digital strategist and project manager with proven success in brand identity, reputation management, and strategic marketing using trend analysis and research and development for business-to-business (B2B) clients. She is an accelerated brand strategist, managing successful Internet marketing campaigns that provide innovative concepts and conversions. She is also proficient in SEO and Google Analytics, monitoring and evaluating performance with KPIs. Additionally, Veronica is a natural team builder and leader with a talent for inspiring and empowering individuals to work together to overcome obstacles and achieve common objectives.
In her spare time, she is a foodie who enjoys traveling, live music, and thrifting. She is also a proud alumni and donor of the University of Texas-San Antonio and attends all the Roadrunner football games. Birds Up!
Patty Cardenas
Operations Manager
Patty received an Accounting Diploma from College Point College in October of 2009 in San Antonio, Texas. She is currently the Operation Manager for The Social Being and handles all accounts payables and account receivables.
She has over 14 years of experience with Quickbooks Online, Microsoft Great Plains, American Contractors, and Comsense software. She has a vast knowledge of management procedures and customer service interacting with clients and vendors. In addition to her vast array of experience, Patty can multi-task, is extremely organized, and can facilitate the execution of corporate and social events.
In her spare time, Patty enjoys drawing, traveling, and spending time with her children and grandson. She is an avid 49ers football fan and enjoys watching all NFL football.
Megan Lopez
Project Manager
Megan received a Bachelor of Science in Web Design and Development from Sanford Brown College in October of 2015.
She has been with The Social Being since August 2016 and started as the Front-End Developer & SEO Specialist. She has experience in using Adobe Photoshop, WordPress, Foundation 5, and Bootstrap with The Social Being’s extensive clientele. Megan has certifications in Google Ads Fundamentals, Google Ads Search and Google Digital Marketing Fundamentals.
Megan loves using her creative eye to polish her nails with various designs, which you see on her Instagram @ladymisfortune_. She enjoys playing video games with friends and playing with her dog, Bleu.
Alessandra Cruz
Web Support Specialist
She has been the Web Support Specialist with The Social Being since November of 2022. She has experience in WordPress and Adobe programs. Alessandra has a Google Digital Marketing Fundamentals certificate and an Occupational Skills Award – Web Designer from NVC.
In her spare time, Alessandra enjoys decorating her bullet journal, learning to code, and creating beaded jewelry.
Certifications
SCTRCA Certified
Under the following designations, TSB is certified by the South Central Texas Regional Certification Agency to sell our services to public and private entities.
- ESBE – Emerging Small Business Enterprise
- HABE – Hispanic America Business Enterprise
- MBE – Minority Business Enterprise
- SBE – Small Business Enterprise
- WBE – Woman-Owned Business Enterprise
NIGP: The Institute for Public Procurement
The NIGP: The Institute for Public Procurement is a national, membership-based non-profit organization providing support to professionals in the public sector procurement profession.
- 037-43 Gifts, Including Gift Cards and Gift Certificates
- 037-52 Novelties, Promotional and Specialty Products, Including Biodegradable
- 37-78 Souvenirs and Prizes: Promotional, Advertising, etc.
- 915-01 Advertising Agency Services
- 915-03 Advertising and Public Relations, Including Skywriting
- 915-04 Advertising Services, Outdoor Billboard, etc.
- 915-09 Audio and Video Production Services
- 915-10 *Advertising Digital
- 915-22 Communications Marketing Services
- 915-23 Conference Coordinating and Planning Services
- 915-27 Editorial Services
- 915-48 Graphic Arts Services, Not Printing
- 915-51 *Information Highway Electronic Services: Internet, Ethernet, World Wide Web, Virtual Tours, Including Construction Renderings, etc.
- 915-65 Photograph Services, Including Reprinting and Usage
- 915-71 Newspaper and Publication Advertising, Non-legal
- 915-72 Photography Services, Not Including Aerial Photography
- 915-73 Public Information Services, Including Press Releases
- 915-82 Video Production Services
- 915-84 Video Recording Services
- 915-96 *Web Page Design, Management, and Maintenance Services
- 918-07 Advertising Consulting
- 918-20 Business Consulting, Small (Inactive, please see commodity code 918-21 effective January 1, 2016)
- 918-21 Business Consulting
- 918-24 Communications Consulting
- 918-26 Public Relations Consulting
- 918-27 Community Development Consulting
- 918-32 Consulting Services (Not Otherwise Classified)
- 918-36 *E-Commerce Consulting
- 918-38 Education and Training Consulting
- 918-76 Marketing Consulting
- 958-16 Business Management Services
- 958-36 Exhibition/Exposition Management Services
- 958-68 Support Services, Management
- 958-77 *Project Management Services
- 958-84 *Social Media Management Services
- 966-07 Business Cards Printing
- 972-28 Materials for Conference Expenses
- 972-50 Services for Conference Expenses
- 972-55 Training, Non-State Employees
- 972-58 Visiting Speakers
Texas Historically Underutilized Business Certification (HUB)
The Texas Comptroller of Public Accounts certifies that The Social Being meets the requirements of the State of Texas Historically Underutilized Business Program.
- HUB Certification: 1274583169800
NAICS Certified
By the North American Industry Classification System (NAICS) codes, TSB is certified under the following codes:
- 03778: PROMOTIONS/PROMOTIONAL PRODUCTS
- 519130: ENTERTAINMENT SITES, INTERNET (CHANGED IN 2022 CODESET)
- 519130: INTERNET PUBLISHING AND BROADCASTING AND WEB SEARCH PORTALS
- 541511: WEB SERVICES
- 541511: WEB (I.E., INTERNET) PAGE DESIGN SERVICES, CUSTOM
- 541430: GRAPHIC DESIGN SERVICES
- 541430: ART SERVICES, GRAPHIC
- 541611: ADMINISTRATIVE MANAGEMENT AND GENERAL MANAGEMENT CONSULTING SERVICE
- 541613: MARKETING CONSULTING SERVICES
- 541810: ADVERTISING AGENCIES
- 541810: ADVERTISING AGENCY CONSULTING SERVICES
- 541820: PUBLIC RELATIONS CONSULTING SERVICES
- 541820: PUBLIC RELATIONS AGENCIES
- 541830: MEDIA BUYING SERVICES
- 541890: AD SPECIALTY
- 541890: ADVERTISING SPECIALTY (E.G., KEYCHAIN, MAGNET, PEN) DISTRIBUTION SERVICES
- 561920: CONVENTION MANAGERS
- 561920: CONVENTION AND TRADE SHOW ORGANIZERS
U.S. Federal Government’s System for Award Management (SAM)
- CAGE Code: 6EN09
- DUNS Number: 968178132
- SBA Number: P1532949
- R415 SUPPORT – PROFESSIONAL: TECHNOLOGY SHARING/UTILIZATION
- R422 SUPPORT – PROFESSIONAL: MARKET RESEARCH/PUBLIC OPINION
- R701 SUPPORT – MANAGEMENT: ADVERTISING
- R499 SUPPORT – PROFESSIONAL: OTHER
- U001 EDUCATION/TRAINING – LECTURES
- T009 PHOTO/MAP/PRINT/PUBLICATION – AERIAL PHOTOGRAPHIC
- U099 EDUCATION/TRAINING – OTHER
- T006 PHOTO/MAP/PRINT/PUBLICATION – FILM/VIDEO TAPE PRODUCTION
- R410 SUPPORT- PROFESSIONAL: PROGRAM EVALUATION/REVIEW/DEVELOPMENT
- R408 SUPPORT- PROFESSIONAL: PROGRAM MANAGEMENT/SUPPORT
- R706 SUPPORT- MANAGEMENT: LOGISTICS SUPPORT
- T013 PHOTO/MAP/PRINT/PUBLICATION – TECHNICAL WRITING
- T016 PHOTO/MAP/PRINT/PUBLICATION – AUDIO/VISUAL
- R708 SUPPORT- MANAGEMENT: PUBLIC RELATIONS
- R497 SUPPORT- PROFESSIONAL: PERSONAL SERVICES CONTRACTS
- T010 PHOTO/MAP/PRINT/PUBLICATION – GENERAL PHOTOGRAPHIC: STILL
- T001 PHOTO/MAP/PRINT/PUBLICATION – ARTS/GRAPHICS
- R799 SUPPORT- MANAGEMENT: OTHER
- U008 EDUCATION/TRAINING – TRAINING/CURRICULUM DEVELOPMENT
- T099 PHOTO/MAP/PRINT/PUBLICATION – OTHER
- R604 SUPPORT- ADMINISTRATIVE: MAILING/DISTRIBUTION
- R426 SUPPORT- PROFESSIONAL: COMMUNICATIONS