CTV & OTT

TSB offers CTV and OTT services giving clients the ability to advertise their branded video content on streaming devices and services as 15 or 30-second commercials. With a growing audience of over 200 million streamers, Connected TV (CTV) and Over The Top (OTT) streaming services help extend your reach to a new audience 
CTV
A connected TV (CTV) is any television or device that allows you to connect to the Internet and stream video content, such as Amazon Fire and Apple TV, as well as gaming consoles like PlayStation and Xbox. CTV is anything that allows your TV to access video content through the public Internet, as opposed to traditional cable. CTV’s can stream OTT content through applications like Netflix or Hulu.

OTT
Content providers, such as Hulu, Netflix, and Sling TV, that allow people the ability to watch content without going through a cable provider OTT devices include Smart TVs, Sling TV, Apple TV, Chromecast, Amazon Fire, Roku, and Xbox.

Over 50% of the population uses streaming services to access TV, with a projected 194+ million users by 2021!