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DISCOVER YOUR DIGITAL SPACE

History

About The Social Being

Established in San Antonio, Texas and now strategically headquartered in Austin, Texas, The Social Being LLC, doing business as TSB Digital Creative Agency (TSB), is a full-service digital creative and promotional solutions firm serving Central and South Texas, with capabilities that extend nationwide.

Founded in 2011, TSB began as a bold entrepreneurial vision and has grown into a trusted partner for brands seeking measurable growth, strategic clarity, and marketing execution that delivers real business outcomes. Our evolution reflects more than time in market—it reflects disciplined growth, adaptability, and a relentless focus on value.

Built the Traditional Way

TSB was founded by Veronica Morales, a San Antonio native who built the company the traditional way: hands-on leadership, financial discipline, and an unwavering commitment to results. From its earliest days as a bootstrapped operation, TSB focused on doing the work well, earning trust, and building something designed to last.

What started as a social media marketing firm has grown into a comprehensive agency offering website development, SEO, digital advertising, brand storytelling, performance analytics, and integrated marketing strategies. Each expansion has been driven by client demand and market opportunity—not trends alone.

Positioned for Strategic Growth

Our expansion into Austin represents a deliberate step forward. Austin places TSB at the crossroads of innovation, technology, policy, and commerce—allowing us to better serve clients across Central and South Texas while scaling our reach across the state and beyond.

We continue to invest in talent, tools, and technology that anticipate market shifts, including advanced paid media strategies, data-driven decision making, and bilingual campaigns that resonate with diverse audiences. Our work blends time-tested marketing fundamentals with future-ready execution.

A Strategic Expansion into Promotional Products

As our clients grew, so did their needs. Digital visibility alone was no longer enough. Brands needed tangible, high-quality touchpoints to reinforce campaigns, support events, and create lasting impressions.

In response, TSB expanded into promotional products as a core business line.

Through our dedicated platform, promo.thesocialbeing.com, we provide custom branded merchandise, apparel, corporate gifts, event giveaways, and campaign-ready materials aligned with broader brand strategy and business objectives. This division is built to scale—from small activations to large-volume procurement across Texas.

Promotional products are not commodities. They are brand assets—and we treat them accordingly.

What Sets Us Apart

TSB combines real-world experience with forward-thinking strategy. Our award-winning creative is backed by data, process, and operational discipline. This isn’t marketing by chance. This is marketing with intent.

We are proud to be certified as a Woman-Owned, Minority-Owned, Emerging Small Business. These certifications reflect our commitment to quality, inclusion, and long-term partnerships, and position us to serve both public and private sector clients with credibility and compliance.

Simply put, we help brands scale. We help people connect. And we help businesses perform.

About Our Founder

Veronica Morales is a San Antonio native and graduate of St. John Bosco Catholic School, Antonian College Preparatory High School, and The University of Texas at San Antonio. From an early age, she envisioned a career in advertising and communications.

Before launching TSB, Veronica built her professional foundation working with organizations such as Cox Radio Inc., Reagan National Advertising in Austin, Sinclair Broadcasting, and several nonprofit organizations. These experiences shaped her understanding of media, strategy, and the operational realities businesses face.

On March 15, 2011, Veronica officially established The Social Being by filing its DBA with the Bexar County Clerk’s Office. She invested her personal savings to bootstrap the company, initially operating from her home and shared workspaces alongside other entrepreneurs.

In 2014, TSB expanded into its first dedicated office at El Parian on San Antonio’s Westside, a historic business hub operated by the Avenida Guadalupe Association. This location became foundational to the agency’s growth and identity, grounding TSB in community, culture, and purpose.

Through participation in the City of San Antonio’s Economic Development Department programs, including the Mentor Protégé Program, Veronica connected with LiftFund’s Women’s Business Center and a network of mentors who helped strengthen the company’s operational foundation. With their support, TSB secured financing to expand office space and invest in infrastructure as the business scaled.

TSB’s roots in San Antonio’s Westside hold deep personal significance. Veronica’s family history in the area—and the legacy of her grandmother, Magdalena—remain a source of pride and inspiration behind the company’s mission and resilience.

Growth, Recognition, and Impact

TSB steadily expanded its service offerings to include WordPress website design, integrated SEO, and digital media services, while emphasizing best-in-class use of Google tools to improve user experience and performance.

Veronica has long been active in the digital and entrepreneurial community, including involvement with Latinos in Social Media (LATISM), Girl Geek Dinners, and as a co-founder of the San Antonio WordPress Meetup Group. In 2011, TSB hosted San Antonio’s inaugural Foursquare Day and received a proclamation from the City of San Antonio.

Today, TSB continues to grow, achieving consistent year-over-year revenue increases and serving clients nationally—from Alaska to Florida. Our work has earned awards, strengthened nonprofits, supported small businesses, and helped reshape the digital landscape both locally and nationally.

Running a business is never without challenge. But TSB stands as proof that with discipline, vision, and persistence, a dream can become a sustainable, growing enterprise.

And we’re just getting started.

Our Give Back

TSB loves to give back, especially where we live. We support our community by being a Mentor in the City of San Antonio Economic Development Department Mentor-Protege Program. Recently, we were also Mentors with the HELM Powered by Liftfund accelerator program. In addition, Veronica, our President, has served an appointee to the City of San Antonio Economic Development Department Small Business Economic Development Advocacy (SBEDA) Committee for District 5 and serves on the DAP – Diversity Action Plan (DAP) Subcommittee.

We also offer pro-bono work for nonprofits and we give our time to help educate the local business community by offering FREE workshops and seminars with partners such as Liftfund, SCORE, SBA, Prosper West, and other nonprofits and local chambers and organizations in the area.

We have seen many small business owners being taken advantage of with their marketing efforts. Listening to many heart-breaking stories, we formulated a small business package that offers these small business owners affordable rates that will fit their current budget needs.

As they grow their businesses, we hope to grow alongside them and see how our impact made a difference. All our clients feel as if they are part of our family and culture by wearing our alien swag.

Every day, Veronica reminds her team that “Alone we can do so little, together we can do so much.” -Helen Keller

TSB TEAM

Veronica O Morales

Veronica Morales, CTA
Founder and CEO

Veronica is the Founder and currently the CEO of The Social Being LLC and is a Certified Tourism Ambassador for Visit San Antonio.

Veronica has over 25 years of experience and is a natural team builder and leader with a talent for inspiring and empowering individuals to work together to overcome obstacles. She is a results-driven digital strategist with proven success in brand identity, reputation management, and strategic marketing for business-to-business (B2B) clients.

In her spare time, Veronica is a foodie who enjoys traveling, live music, and thrifting. She is also a proud alumni and donor of the University of Texas-San Antonio and attends all the Roadrunner football games. Birds Up!

Educational Background

Bachelor of Arts in Communication specialization in Public Relations

University of Texas at San Antonio – San Antonio, TX


Linkedin

Marlet Garcia

Marlet Garcia
Web Developer

Marlet is currently a Web Developer and has been with the company since October 2024.

Marlet brings in fresh perspectives and innovative approaches to problem-solving and web development. She has a strong foundation in web development technologies such as HTML, CSS, and JavaScript. She is a skilled and versatile web support professional.

In her spare time, Marlet enjoys spending quality time with her two French Bulldogs, Theo and Lilo. She’s also a dedicated fitness enthusiast, often found at her favorite CrossFit gym working on her power clean, a challenging yet rewarding weightlifting exercise. Her passion for both technology and fitness reflects her dynamic and well-rounded personality.

Educational Background

Bachelor of Science in Computer Science

University of Texas at San Antonio – San Antonio, TX


Linkedin

Nydia Perez

Nydia Perez
Senior Graphic Designer

Nydia is currently the Senior Graphic Designer and has been with the company since 2024.

She brings over 20yrs of experience in the design industry and is proficient in Adobe InDesign, Illustrator, Photoshop and much more. Whether it’s print, digital, social media, or branding design, Nydia’s got it covered, bringing her knack for visually compelling solutions to every project and effectively representing our clients’ brands.

Outside of work, she enjoys spending time with loved ones, reading, traveling, volunteering at her local animal shelter and cheering her son on at his baseball games.

Educational Background

Associates Applied Science in Graphic Design

Art Institute of Houston – Houston, TX

Javen Cruz

Javen Cruz
Web Developer

 

Yusuf Chowdhury
SEM Specialist

Yusuf Chowdhury is a digital marketing consultant, mentor, and instructor with over 15 years of experience helping small businesses, startups, and entrepreneurs grow online.

As the founder of his own digital marketing agency, he loves to collaborate with other agencies and businesses to create strategies that drive real results—from SEO and paid ads to social media, CRO, and custom website design powered by AI.

Fluent in five languages, Yusuf is also a frequent speaker at universities and industry events. Beyond client work, he volunteers his time to mentor and train local businesses, helping them succeed in today’s digital marketplace.

Eric Calbillo
Media Producer

Eric is a dynamic entrepreneur from San Antonio, where his roots run deep. Over the past four years, he has honed his skills as a photographer and videographer for one of the city’s top-producing real estate teams. With a lifelong passion for media production, Eric continues to excel in capturing compelling visual stories.

 

Eric will oversee all aspects of media production, including photography and videography, for events and feature segments on selected businesses within the construction corridors.

CAPABILITIES STATEMENT

 

Under the following designations, TSB is certified by the South Central Texas Regional Certification Agency to sell our services to public and private entities.

NIGP: The Institute for Public Procurement

The NIGP: The Institute for Public Procurement is a national, membership-based non-profit organization providing support to professionals in the public sector procurement profession.

NAICS Certified

By the North American Industry Classification System (NAICS) codes, TSB is certified under the following codes:

U.S. Federal Government’s System for Award Management (SAM)

Eligible for contracts, assistance awards, and to do business with the Federal Government: