The Rey Feo’s principal function is to raise funds for the Rey Feo Scholarship Foundation. Each year, the RFS Foundation and the Consejo Real de Reyes Feos Anteriores (consisting of former Rey Feos) select two prominent businessmen to compete for this prestigious “Rey Feo” title. They become part of the annual Fiesta Week Royalty in San Antonio, Texas during the 3rd week of April.