SOCIAL MEDIA MARKETING
WHAT WE DO
TSB social media team will create and implement a digital marketing strategy. The team will carry out all day-to-day social media activities and will be responsible for posting (varies per agreement) to all Social Media outlets. The team will ensure that all social media networks are branded, consistent, and connected to the client’s website.
The team will manage your notifications that include each of the following: likes, comments, reviews, check-ins, mentions, and shares. Example of posts can include brand awareness, client specials, public relations, informative, employee relations, and events.
Ongoing recommendations will be based on the Key Performance Indicators (KPIs). Monthly statistic reports, project management, and client relations are included.
Facebook / Instagram Ads
Types of Facebook Ads
Photo – Photo ads offer a clean, simple format to feature engaging imagery and copy.
Video – Tell your story with sight, sound and motion. Video ads come in a range of lengths and styles—from short, feed-based ads you watch on the go, to longer videos you watch on the couch.
Stories – Stories are a customizable, edge-to-edge experience that lets you immerse people in your content. Tap into their passions and inspire them to take action on mobile.
Messenger – Messenger ads help people start conversations with your business. Get personal with current or potential customers and add interactive or automated features.
Carousel – Showcase up to 10 images or videos within a single ad, each with its own link.
Slideshow – Slideshow ads are video-like ads made of motion, sound and text. These lightweight clips help you tell your story beautifully across devices and connection speeds.
Collection – Feature multiple products. Customers can discover, browse, and purchase products through video and photos.
Payables – Playable ads offer people an interactive preview before they download an app.
Instant Experience – Ties into Collection. Full-screen experience, to visually highlight your brand, products, and services.
Twitter / X Ads
You may see different kinds of ads on Twitter, such as Promoted Tweets, Promoted Accounts, and Promoted Trends.
Promoted Tweets – Ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers.
Promoted Accounts – (Followers campaigns) suggested Twitter accounts that people don’t currently follow and may find interesting. They help introduce an even wider variety of accounts/@handles that people may enjoy.
Promoted Trends – show users time-, context-, and event-sensitive trends promoted by our advertising partners. These paid Promoted Trends appear at the top of the Trending Topics list on Twitter and are clearly marked as “Promoted.” They can also show within users’ timelines.
Objectives:
• Traffic – Flow of data across Facebook
• Conversions – Drive leads to the website
• App Installs – Dives app installations
• Leads – Drives for a call to action
• Video Views – Average duration of the video view
• Reach – Amount of people viewing your post
• Brand Awareness – Consistency and brand recognition
• Engagement – Amount of people interacting with your post
Linkedin Ads
Sponsored Content – Promote your content with targeted native advertising
Text Ads – Drive traffic from the desktop with easy-to-create ads
Sponsored InMail – want to send targeted messages directly to the people who matter most to my business
Objectives:
• Traffic – Flow of data across Facebook
• Conversions – Drive leads to the website
• App Installs – Dives app installations
• Leads – Drives for a call to action
• Video Views – Average duration of the video view
• Reach – Amount of people viewing your post
• Brand Awareness – Consistency and brand recognition
• Engagement – Amount of people interacting with your post
Social Media Influencer/Blogger Outreach Service
TSB’s social media team has selected groups of bloggers to help influence your campaign. These groups consist of topics including but not limited to travel, food, fitness, sports, art, music, special topic enthusiasts, photographers, and mommy bloggers. Our team creates a buzz to entice social media influencers and bloggers to participate in our client’s campaigns. This service includes project management, graphic design, all social media influencer and blogger communication, and an end-of-the-campaign statistic report.
